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Winning More Business in the Final Meeting

The course starts with competitive analysis and identification of key selling points. The course also identifies difficult questions and areas where the competition may be stronger. This interactive course uses role-plays and green-light thinking techniques to look for improvements within the delegates' areas of business.

This Winning More Business in the Final Meeting  (2 day course) course is available throughout the UK.

CPD Value 11 Hours

Select specific date to see price, venue and full details.

Learning Objectives

  • A better understanding of their competition
  • Identify key selling points
  • Anticipate difficult questions and how to answer them
  • Practise final meetings

Course Content


09:30 - 10:00 Coffee & Course Objectives

10:00 - 11:00 Competitive Analysis (Delegates to use pre-prepared presentations about the competitors e.g. each is assigned a competitor to investigate prior to the course.)

11:00 - 13:00 Identifying our Key Selling Points

13:00 - 14;00 Lunch

14:00 - 15:00 Difficult Questions (What do we get, what is the best way to handle them)

15:00 - 16:00 Scenario Settings (Here delegates will describe to the rest of the group the next one of these meetings they have got coming up, if they haven't then they will need to invent one that is most relevant to them. They must explain as much of the history leading up to the meeting as possible and why they feel they may win or lose this bid.)

16:00 - 16:30 Preparation Work Set Overnight (All delegates will need to prepare 2 pieces of work. The first is for their meeting to the above scenario and secondly to prepare to be one of their colleagues customers i.e. identify difficult questions and areas where the competition may be stronger.)

Day 2

09:30 - 11:00 Final Meeting role plays (Each delegate will take it in turns to be a presenter and a customer. Interaction will be encouraged).

11:00 - 12:00 Review of Meetings

12.00 -13:00 Interactive Workshop to Look for Improvements

13:00 - 14:00 Lunch

14:00 - 15:00 Delegates to Spend Time to Plan and Improve Their Meetings

15:00 - 16:30 Meetings Repeated

16:30 - 16:45 Summary & Action Plans Agreed

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