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The Secrets of Low Cost Advertising

This advertising and promotion course analyses cold calling, mail-shots, telephone prospecting, advertising, packaging and many more promotional ideas. Delegates discover the world of semiotic (the study of signs) deconstruction. Analysing promotional materials to look at deeper/hidden messages that pictures, words, sounds and music convey. Once we know how to semiotically deconstruct other advertisements, we can build our own campaigns far more effectively.

This The Secrets of Low Cost Advertising course is available throughout the UK.

CPD Value 5.5 Hours

Select specific date to see price, venue and full details.

Learning Objectives

  • The ability to design and produce effective advertising on a small budget
  • The ability to be objective when looking at adverts
  • Understand why top companies design the adverts they do
  • Understand the importance of headlines
  • Analyse all types of promotion through the study of semiotics
  • Discuss and develop individual/company advertising and promotional ideas

Course Content

09:30 - 09:45 Coffee & Course Objectives

09:45- 10:15 Identifying Your Market (Delegates encouraged to break down their market place into smaller parts and to look for areas they have not considered.)

10:15 - 10:45 How To Promote Your Products/Services (Cold calling, Mailshots, Telephone Prospecting, Advertising, Packaging and many more promotional ideas are analysed)

10:45 - 11:30 Lecture On Semiotics In Relation To Advertising And Logos (How the study of signs can help business people use the right words, colours, pictures, music etc when advertising.)

11:30 - 12:15 Participants To Semiotically Deconstruct Advertisements (Using the top adverts from the biggest companies delegates learn how they are put together by semiotically deconstructing them.)

12:15 - 13:00 The Importance of Headlines (A look at all the categories of headlines, how they work and which ones the delegates should use.)

13:00 - 14:00 Lunch

14:00 - 15:00 Private Tutorials To Discuss Each Delegates Advertising Ideas (Waiting Participants Set Assignment)

15:00 - 16:30 Reading Of Assignments

16:30 - 16:45 Summary & Action Plans Agreed

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