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The Art of Retail Selling

This is a course designed to assist individuals and companies to benefit from the experiences and research of succcessful retail establishments.  Public Houses have also benefited.

This The Art of Retail Selling course is available throughout the UK.

CPD Value 5.5 Hours

Select specific date to see price, venue and full details.

Learning Objectives

  • An understanding of customers real needs and wants
  • An understanding of how customer profile affects product placement and layout
  • How to ensure continued custom
  • Actions to be implemented

Course Content

09.30 – 10.00     Coffee, Introduction and Objectives
10.00 – 10.30     Four Stages of Retail
(Building a profile of success)
10.30 – 11.00     Our Customers – Who Are They?
(What do we know about our customers?)
11.00 – 11.30     Hotspots
(Where are the greatest areas of impact and how do we use them?)
11.30 - 12.15      First Impressions
(Immediate impact exercises)
12.15 - 12.35      Customers - Winning Their Hearts and Minds
12.35 – 13.00     What Do They Really Want?
(Understanding their situation and needs, spotting our opportunities)
13.00 - 14.00      Lunch
14.00 – 14.45     Providing Solutions
14.45 – 15.15     Handling Objections
15.15 - 16.00      Closing the Sale
16.00 - 16.15      Maximising - Associated Sales and Additional Opportunities
16.15 - 16.30      Positive Next Steps
16.30 - 17:00      Action Plans Agreed

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