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Storytelling Skills

‘In our digital world, “storytelling” has become a marketing buzzword, but many marketers, business leaders and brands have failed to grasp what it means to tell a compelling story and the power it can summon.’

Bryan Adams – Real Business 2016


This two-day Storytelling course has been designed to move away from spreadsheets and statistics in order to highlight the quality of our brand or, in the case of a charity, to inspire compassion and generosity.  After all, if bullet points worked, all advertising would be in bullet points.

Select specific date to see price, venue and full details.

Learning Objectives

  • Understand how successful storytelling meets its objectives
  • Understand how business leaders such as Branson and Jobs lifted their brands through the art of storytelling
  • Enable the delegates to develop and prepare for dynamic presentations
  • Enable the delegates complete an assignment
  • Build on the learning gained from the assignment
  • Increase the knowledge and skills of delegates by reference to more advanced activities
  • Practice the delivery of a presentation
  • Widen the scope of knowledge of the structure and art of storytelling

Course Content


09:30 - 10:00 Coffee & Course Objectives

10:00 - 11:00 What is the objective of the speech? By focusing on what our objective is and who our audience is, we will be better able to structure the speech for maximum impact. Part of our preparation should involve profiling our audience. Are they still in education, in industry, part of a social group, retired? This is important if we are to make our speech relevant to them.  We also need to consider how we will build the story to keep them engaged.

11:00 - 11:15 Coffee Break

11:15 - 13:00 Structure and Technique By understanding breath control, pausing, stance and attitude we can better control both ourselves and our audience response

13:00 - 14:00 Lunch

14:00 - 15:00 Practise 1 An opportunity to start to put the theory into practise and receive feedback

15:00 - 15:15 Tea

15:15 - 16:00 Practise 2 Translating the feedback into action.

16:00 - 16:30 Discussion & Questions: Next steps Assignment Preparation - Prepare and deliver a story


09:30 - 10:15 Introduction - Review Course Objectives (Questions and Discussion)

10:15 - 10:45 Feedback from the Assignment

10:45 - 11:45 Developing the Story

11:45 - 13:00 What actions do you want the audience to take as a result?  What visuals, props etc will assist you to translate your words into a picture they will respond to?

13:00 - 14:00 Lunch Break

14:00 - 15:30 Prepare and Deliver a Story (Participants practice)

15:30 - 16:30 Feedback, Summary and Action Plans Agreed

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