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Introduction to Digital Marketing

If you are involved with or affected by digital communication in any way and feel that you would benefit from gaining an understanding of the latest techniques available and how they can be used, then this is the course for you.
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Learning Objectives

By the end of the course you will be able to:

    * Understand how digital marketing techniques fit with your existing strategies
    * Be conversant with all the latest technologies that are available to the marketer
    * Be able to choose the most appropriate medium for each of your audiences
    * Know the constraints of the Data Protection Act
    * Be able to construct a social media strategy
    * Use the CRM tools to enhance the effectiveness of digital media
    * Develop digital media metrics

Pre-Requisites

None

Course Content

Typical Course Content

Digital Marketing Fundamentals
E-mail marketing
Data Protection Act
Search Engine & Directory Marketing
PPC
Social Media
CRM and Digital Marketing
Viral Marketing
Digital Marketing Audit

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Online Courses

You may prefer an online course if you are looking for a flexible and cost-effective solution. Online courses allow you to study at your own pace, at a time that suits you.

We have the following eLearning options available:

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