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Writing for Results

Designed for those who have experience of writing a variety of documents, and who want to develop their style of writing and sharpen their impact. The content will apply to emails, letters, reports, sales tenders and proposals.


Learning Objectives

By the end of this course you will be able to:

  • Understand and follow the six principles of effective business writing.
  • Focus on and satisfy readers’ expectations.
  • Ensure your message is quickly understood and accepted by the reader.
  • Avoid word inflation.
  • Adopt a variety of preparation techniques.
  • Write convincing, persuasive and powerful documents that achieve their objectives.

Course Content

This course will give you the opportunity to focus on the written word – the style and tone, and the impact it will have on your reader.


Have you ever thought of how your writing could become even more effective? What makes a document easy to read and understand? How can we encourage our reader to read on and act quickly? Practical exercises, discussion and one-to-one feedback from your trainer will answer these questions. You will learn how to get started, adopt the right style and tone for specific situations and enhance your image in your reader’s eyes.

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