0345 4506120

Developing Assertiveness

Learning to be assertive is an essential skill in business – it allows you to bring your ideas and points across clearly and with confidence. We guide you to a manner that comfortably sits within the ‘pushy and annoying’ manager and the ‘doormat’ that isn’t respected by employees.

It’s all about finding the right combination – knowing when to be assertive and when to take a more flexible approach is what makes the difference. These are just some of the ways assertiveness can help your organisation:

  • How to get your thoughts across in a clear and coherent manner
  • How to mould your ‘office personality’ and how you wish to be perceived
  • Knowing the difference between constructive criticism vs. insults
  • When to hold back and when pushing through makes sense
  • Using your body language and voice to your advantage
  • To remain professional at all times, never going beyond what’s acceptable when attempting to establish authority

We teach you how to apply assertive communication skills in your everyday work situations: you will acquire practical techniques which will increase your effectiveness and productivity, and help you to gain control of daily activities.

Who Should Attend

Anyone who wants to develop more productive working relationships with colleagues, managers/staff and clients, in a positive way that makes life easier for everybody.


Learning Objectives

Our courses have been built to give delegates easy-to-digest explanations and techniques that can be applied the minute you leave the classroom. We will teach you:

Different Types of Behaviour

Business isn’t limited to processes and making sure the numbers add up. It’s also largely about being able to deal with people ¬– your staff forms the crux on which any successful organisation is built.
We’ll teach you how to recognise aggressive, passive and assertive behaviours. You’ll be able to adapt your behaviour depending on the situation, responding to and being able to recognise various social triggers.

Assertiveness and You

This is where we’ll take you through a process of self-reflection – how does assertiveness form a part of your management style? Do you use it effectively when dealing with employees or clients?

Personal Communication Styles

There are several ways in which you can communicate – there is not a single right answer, but rather a collection of different options that can be used based on the circumstance.
We’ll provide everything you need to know about communication, what it is, how to get it across effectively, and we’ll tailor an action plan based on your personal communication style questionnaire.

Saying the Right Things

Once we’ve established an understanding of assertiveness and its place in communications, we’ll give you a template on which to build an assertive dictionary that will help you say all the right things. We’ll equip you with specific exercises to help build your knowledge and confidence.

Body Language

Communication is more than just what you say – body language is often more communicative than words. Assertive body language can get your message across before you even open your mouth. We’ll teach you several techniques that will deliver instant results.

Tools and Backup

When you finish your course  that’s not the end of your learning experience! We give you the tools you need to continue the process once you’ve left. We’ll give you a personal action plan, which is a tailored programme built to get the best results for your business.

Course Content

Different Types of Behaviour
• Definitions of Behaviour Types  • Recognising Aggressive, Passive and Assertive Behaviours 
Causes and Effects of Behaviour Types
• Possible Causes of Different Types of Behaviours  • Impact or Effects of Each Type of Behaviour  • Pros and Cons of Different Behaviours 
Assertiveness and You
• Self Reflection  • The Benefits of Assertive Behaviour to You 
Personal Communication Styles
• What is Communication?  • Getting Communications Across  • Personal Communication Style Questionnaire 
Getting Our Thinking Right
• Our Inner Dialogue  • Managing Our Inner Dialogue  • Understanding Rights and Responsibilities  • Responsibilities of Assertiveness  • Exercises: Inner Dialogue and Rights and Responsibilities  • Positive Thinking 
Body Language and Assertiveness
• How Important is Body Language ?  • Demonstrating Assertive Body Language 
Saying the Right Things
• Guidelines for Assertive Words  • The Three Step Approach to Being Assertive  • Exercises in Applying Assertiveness 
More Assertiveness Techniques
• Reflecting/Playback  • Fogging  • Broken Record 
Starting to be More Assertive
• Making Requests  • Tips for Making Requests  • Saying No: Refusing Requests   • LEEP Model for Handling Aggression from Others  • Applying Assertiveness to Your Own Situation 
A Personal Action Plan

Privacy Notice

In order to provide you with the service requested we will need to retain and use your contact information in accordance with our Privacy Notice. If you choose to provide us with this information you explicitly consent to us using the information as necessary to provide the request service to you. If you do not agree please do not proceed to request the service from us.

Marketing Permissions

Would you like to receive our newsletter and other information on products and services which we think will be of interest to you by email. We will always treat your information with care and in accordance with our Privacy Notice. You are free to withdraw this permission at any time.


Our Customers Include