To implement most changes we need to gain stakeholder buy-in. This can range from getting our managers to agree an action, to gaining full commitment and large financial resources from Directors or a review board.
Most people understand that a business case is a logical way of explaining what needs to be done or changed and in doing so, gaining stakeholder agreement for that action. However, what is often overlooked is that a business case is also a communication tool that may be used to influence a very human decision.
This course is suitable for anyone who needs to build and present business cases, or influence and affect stakeholder decisions.
No results for
Make a Business Case
Please contact Focus on 0845 450 6120
At the end of this course you will be able to:
- define the key components of a business case
- produce a cost benefit analysis including the payback period, return on capital, net present value and internal rate of return
- create basic frameworks for strong business cases
- tailor business cases for individual decision makers and stakeholders
- link your message to key corporate strategies.
- Identifying the key components of a business case.
- Practice in writing a basic business case.
- Tailoring your business case for key stakeholders and stakeholder groups.
- Learn how to sell your ideas to your reader.
- Identify and quantify costs and benefits.
- Selecting the correct media, length and format for your target audience.