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ICAgile - Agile Product Ownership (ICAPO)

Do you work in areas where customer value is the primary measure of success? Are you wanting to ensure you build the right products and services that align with your overall organisational strategy?

The ICP-APO certification is agnostic of framework and focuses on creating an entrepreneurial mind-set, and key agile tools and techniques designed to emphasise customer value. The Learning Outcomes highlight specific techniques and practices such as lightweight requirements, prioritization methods, progressive elaboration, product/project road mapping, story mapping, effective user stories, and acceptance criteria. Participants who complete this certification will gain an excellent foundation in value-based agile solutions delivery for both products and services.

Target Audience

Relevant roles include Business Analysts, Product Owners, Product Managers, Project Managers, Business Subject Matter Experts, Business Sponsors or anyone aspiring to these roles. Also, anyone with a curiosity about agile approaches to value-driven delivery in both tech and non-tech environments will benefit from this certification.

Select specific date to see price, venue and full details.


Learners will be expected to have a good grasp of fundamental Agile concepts, some knowledge or experience of Product Ownership would be beneficial but not essential.

ICAgile Fundamentals is a recommended pre-requisite course.

Ability to use Webex and access boards on Miro.com

Course Content

  • Responsibilities and attributes of the Product Ownership role
  • Identify how the Product Ownership role maximises value
  • Explain the different levels of Product Ownership from team to enterprise level
  • Levels of accountability for Product Ownership from scribe to entrepreneur
  • Appreciation of Critical Thinking, Systems Thinking and Design Thinking
  • Apply agile behaviours
  • Describe, identify, communicate and measure value
  • Stakeholder engagement and apply appropriate communication methods
  • Organisational context
  • The Product Vacuum
  • Vision, epics, features and road maps
  • Quality and the importance of done
  • User stories and story mapping
  • Configuration management in an Agile context
  • Risk management in an Agile context
  • Product validation

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